Maximum respect to U2 and all that - they have been a major part of the soundtrack to my life for years - their music is excellent - they are stunning live - they have survived more than 25 years with an unchanged line-up - and in terms of world politics, I have loads of time for everything that Bono is doing for justice, debt relief, AIDS awareness and so on.
But what is it with Vertigo? Don't they know how to count to four in Spanish? Or is it some subtle comment on the vacuousness of club culture? ITWSBT.